Saturday, October 10, 2009



The Winners of Mercatique Brand Equity Quiz-II are

Alisson Pereira & Nitin Goel

Almost there
Debasish Misra

NMIMS, Mumbai

Congratulations to the winners.

We thank everyone for their participation.

MAXIM promises to be back with more such events.


1. Eugene the Jeep

It is a character in the Popeye comic strip.It is supposed to be a mysterious animal with magical abilities that has the ability to go anywhere.

2. Orville Redenbacher and Dave Thomas from Wendy's and Colonel Sanders from Kentucky Fried Chicken's. They were not just the mascots of their respective companies but also their founders.

3.Ad for Durex extra large. The image was originally used by Burger King.

4. Geico mascots

The Government Employees Insurance Company, GEICO, is an American auto insurance company. GEICO is a wholly owned subsidiary of Berkshire Hathaway.

1. The GEICO gecko – The reptilian mascot, Martin the Gecko, first appeared in 1999 during the

Screen Actors Guild strike that prevented the use of live actors.

2. Kash - Ads featuring "The Money You Could Be Saving," in the form of two paper-banded

stacks of U.S. bills with a pair of Googly eyes on top.

3. The Geico Cave Man – Launched in 2004, its slogan on getting car insurance from Geico read

"So easy a cave man could do it".


Pic of Castor seed

Harsha Bhogle is the brand ambassador of Castrol Oil

Pic of Charles Wakefield ,the founder of Castrol.

6. Marlboro Man

Don Johnson played the role of Marlboro man in movie Harley Davidson and the Marlboro Man.

Marlboro cigarettes is a Phillip Morris product.

The street is Marlboro Street.

7. Parker pens

8. Coca Cola

The Coca Cola bottle has a never ending presence in the movie The Gods Must Be Crazy.

John Pemberton is founder of Coca Cola.

Coca Cola is the 1st sponsor of modern Olympics.

9. Google goggles


Please download the questions of day two of the Mercatique Brand Equity quiz from the following link.

Please mail the filled in answer sheet by 11 PM to

Please scroll down for the Results and Answers to Mercatique Day 1