Monday, October 26, 2009

Xpressions 2009 - Inquizzitive and Pantheon


Warm Greetings from Xquizzite, the quiz club of XIMB!!

We are proud to present the Xquizzite events at Xpressions 09 - Inquizzitive and Pantheon.

Inquizzitive the a Open General Quiz will be the ultimate battle for quizzing supremacy. It is one of the biggest and most eagerly awaited quizzing events in Eastern India. Judging by the past record only, Inquizzitive is yet again poised to be the shining light of Xpressions 2009.

Team Size: Two
Date: 15.11.2009
Registration Starts: 11.00 AM
Venue: XIMB Auditorium
Prizes worth 25K to be won. To and fro sleeper class train fares will be reimbursed for all outstation student teams who make it to the finals.

Pantheon is the online prelude to Inquizzitive. This online quiz series is targeted at all the online quizzing buffs and will act as a curtain raiser for on campus quiz.
  • This quiz will be open to all irrespective of age, occupation or qualification.
  • The winning team will receive a cheque of Rs 2K every night
  • The top two teams in Pantheon will automatically qualify for the final round of Inquizzitive at XIMB.
  • The teams will be reimbursed to and fro sleeper class train fare.

Team Size: Two
Dates: 02.11.2009, 03.11.2009, 04.11.2009
Time: 10.00 PM
Topic: General

Details of the events also available on and .

Team Xquizzite

Saturday, October 10, 2009



The Winners of Mercatique Brand Equity Quiz-II are

Alisson Pereira & Nitin Goel

Almost there
Debasish Misra

NMIMS, Mumbai

Congratulations to the winners.

We thank everyone for their participation.

MAXIM promises to be back with more such events.


1. Eugene the Jeep

It is a character in the Popeye comic strip.It is supposed to be a mysterious animal with magical abilities that has the ability to go anywhere.

2. Orville Redenbacher and Dave Thomas from Wendy's and Colonel Sanders from Kentucky Fried Chicken's. They were not just the mascots of their respective companies but also their founders.

3.Ad for Durex extra large. The image was originally used by Burger King.

4. Geico mascots

The Government Employees Insurance Company, GEICO, is an American auto insurance company. GEICO is a wholly owned subsidiary of Berkshire Hathaway.

1. The GEICO gecko – The reptilian mascot, Martin the Gecko, first appeared in 1999 during the

Screen Actors Guild strike that prevented the use of live actors.

2. Kash - Ads featuring "The Money You Could Be Saving," in the form of two paper-banded

stacks of U.S. bills with a pair of Googly eyes on top.

3. The Geico Cave Man – Launched in 2004, its slogan on getting car insurance from Geico read

"So easy a cave man could do it".


Pic of Castor seed

Harsha Bhogle is the brand ambassador of Castrol Oil

Pic of Charles Wakefield ,the founder of Castrol.

6. Marlboro Man

Don Johnson played the role of Marlboro man in movie Harley Davidson and the Marlboro Man.

Marlboro cigarettes is a Phillip Morris product.

The street is Marlboro Street.

7. Parker pens

8. Coca Cola

The Coca Cola bottle has a never ending presence in the movie The Gods Must Be Crazy.

John Pemberton is founder of Coca Cola.

Coca Cola is the 1st sponsor of modern Olympics.

9. Google goggles


Please download the questions of day two of the Mercatique Brand Equity quiz from the following link.

Please mail the filled in answer sheet by 11 PM to

Please scroll down for the Results and Answers to Mercatique Day 1

Friday, October 9, 2009


1.    Niketown/ Oregon

William J. "Bill" Bowerman and Philip Hampson Knight were cofounders of Nike. Statue of Nike Goddess,the goddess of victory. Pic of Crater Lake in Oregon. Nike is headquartered in Beaverton, Oregon and is referred to as Niketown.

2.    S.Ramadorai

The only 3 CEOs of TCS till now.

3.    Maggi

4.    Fortis

Flag of The Benelux countries(Belgium,Netherlands, Luxembourg) were Fortis' home base. Logo of Fortis Türkiye Kupası is a football cup competition in Turkish football, run by the Turkish Football Federation since 1962 is sponsored by Fortis.

5.    Shashi Tharoor/Cattle Class Controversy/Austerity Drive.

6.    L'Oreal

Lady: Anita Roddick--founder of Bodyshop which was acquired by L’Oreal, Old guy is Eugene Schweller the founder of L’Oreal and John Abraham is the brand ambassador of Garnier which is a L’Oreal Brand so the connection is L’Oreal.

7.    Samsung

The Samsung Town in Seocho‐gu, Seoul, South Korea – the headquaters of Samsung.

Sungkyunkwan University, a major private university in South Korea is owned by Samsung group.

The KLI (Korea Life Insurance) 63 Building, an iconic landmark of the Miracle on the Han River, symbolizing the nation's rapid economic achievement in the late 20th century.Samsung was the major driving force behind the Miracle on the Han River.

8.    Allianz

Allianz has been a sponsor of the AT&T Williams F1 Team since 2000.

The Allianz Arena , a football stadium in the north of Munich, Germany home to football clubs FC Bayern München and TSV 1860 München. Allianz purchased the rights to name the stadium for 30 years. Allianz owns the Polish football team Gornik Zabrze. Allianz disrtibution around the world.

9.    Ad for WWF

10.  Adidas
“Bonded By Blood” campaign featuring the All Blacks rugby team in a traditional haka (Maori war dance) pose. Sterilized blood samples from each of the 39 players were mixed with ink to to print 8,000 commemorative posters (photo above).


The WINNERS of the first Brand Equity Quiz

Himanshu Sharma
Organization: Level 3

Just There
Amit Kumar and Bhaskar Bose

Download the question for day 1 from the following link

Thursday, October 8, 2009

Mercatique Quiz

MAXIM - Marketing Association of XIM in association with Xquizzite present the Mercatique Online Quiz - the marketing and brand equity quiz. The quizzes will be held on 9.10.09 and 10.10.09 at 10 PM.

Complete details of Mercatique Online Quiz
1. There will be two online quizzes on the following dates –9th October and 10th October 2009. The Theme of the quiz will be Marketing and Brand Equity.
2. The quiz is open to all students and corporates. There is no age or profession barrier.
3. Teams can comprise maximum of 2 members.You can play individually also.
4. Both the quizzes are mixed bag in nature pertaining to various facets of marketing world.The quizzes will be of 45 minutes duration each starting from 10 pm.There will be 10 questions in each quiz and three questions will be star-marked.In case of tie,the star-marked questions will be given higher consideration.
5. The questions will be uploaded in the blog and .The answer sheet will be in MS-Excel format. Please download the answer sheet below.

6. The filled up answer sheet has to reach us ( by 10:45 pm. Entries received after deadline will not be evaluated.
7. The subject of the mail should be Mercatique_Team name_Institute/organisation
8. No prior registration is required.Download the answer sheets and send in your entries with the Name and contact number information to
9. Results of each quiz will be posted on the blog on the subsequent day.
10.The winner of each quiz will get Rs 2000 !!